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Book Cover
PRINTED MATL
Author Wirtz, Jochen.

Title Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

Publication Upper Saddle River : Pearson, 2018.
Edition Third global edition.
LOCATION CALL NO. STATUS
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
 Aungier St. Lending  658.802 WIR    AVAILABLE
ISBN 9781292089959 (pbk.)
Description xxxii, 670 p. : ills. (black, white & colour) ; 28 cm
Bibliog. Includes bibliographical references and index.
Subject Service industries -- Marketing.
Alt Author Chew, Patricia, author.
Lovelock, Christopher H., author.
Permanent Link/Book Mark http://library.dit.ie/record=b3864021~S0